Monthly Archives: November 2010

KAT-itudes & Gratitudes

KAT’s System Map Brochure Awarded Top Honors The 2010 Knoxville Area Transit (KAT) System Map garnered first place for “Best Cartographic Presentation” at the annual TNGIC East Tennessee Regional GIS Conference held Oct. 8, 2010, at the University of Tennessee. … Continue reading

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Responsible Branding

One financial adviser and radio personality introduces his program with “The paid-off home mortgage has taken the place of the BMW as the status symbol of choice.” This is one evidence of how the economy is changing perspectives and priorities: … Continue reading

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The Creative Corner: Thinking Outside the Box…

When a college professor drew a dot on the smart board, he asked the class what it was. “A dot,” was the only response he received. “That’s funny,” said the professor. “I did the same test with kindergartners. They saw … Continue reading

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3 Principles of a Building an In-House Brand School

One of the key means of building a successful and sustainable brand is to create an internal brand school within your organization, one in which the student body consists of all of your employees. This organization within an organization not … Continue reading

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The Visual Language of Your Brand: Does It Speak to Your Customers?

AUTHENTICITY – The bench mark for all brands: With markets flooded by the abundance of choices, consumers are being drawn towards brands they believe to be trustworthy and dependable. The word “Authentic” derives from the Greek authentikós, which means “original.” … Continue reading

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