Monthly Archives: March 2014

Parentage, Environment, and Culture Provide Opportunities

At the 1856 inauguration of the statue of Benjamin Franklin, House Speaker Robert Winthrop spoke, saying, “Lift up your heads and look at the image of a man who rose from nothing, who owed nothing to parentage or patronage, who … Continue reading

Posted in Business practices | Tagged , , , , , , | Leave a comment

The Purpose-Driven Brand

The days of merely “making the grade” and passing the SAT are gone. Colleges are now looking for the excellent high school resume in their quest for the ideal student. In addition to the greater-than-3.2-GPA and minimum-ACT-score-of-21, nowadays extra curricular … Continue reading

Posted in Branding Trends, Business practices, Campaigns, PR, Visionary | Tagged , , , , , , , | Leave a comment

Celebrity Status Takes A Hit

According to a new study in the Journal of Consumer Research, Inc., appealing to the human emotions has a more positive affect on a buyer’s choice than celebrity endorsement—good news for brand managers on a budget. The key factor is … Continue reading

Posted in Branding Trends, Marketing | Tagged , , , , , , , | Leave a comment