Monthly Archives: March 2014

Parentage, Environment, and Culture Provide Opportunities

At the 1856 inauguration of the statue of Benjamin Franklin, House Speaker Robert Winthrop spoke, saying, “Lift up your heads and look at the image of a man who rose from nothing, who owed nothing to parentage or patronage, who … Continue reading

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The Purpose-Driven Brand

The days of merely “making the grade” and passing the SAT are gone. Colleges are now looking for the excellent high school resume in their quest for the ideal student. In addition to the greater-than-3.2-GPA and minimum-ACT-score-of-21, nowadays extra curricular … Continue reading

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Celebrity Status Takes A Hit

According to a new study in the Journal of Consumer Research, Inc., appealing to the human emotions has a more positive affect on a buyer’s choice than celebrity endorsement—good news for brand managers on a budget. The key factor is … Continue reading

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“Sole Walking”: Take Your Customer’s Journey

On February 7, 2010, the CBS reality show, “Undercover Boss” debuted, in which a high-ranking corporate officer/owner went undercover as an entry-level employee to get to know their employees, their performances, the day-to-day operations and dynamics, and areas of needed … Continue reading

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