Monthly Archives: February 2015

What’s A SweetSpot and How Can I Hit It?

In sports, the sweet spot is that one special place on the bat, the golf club, or the tennis racket that pounds the home run or drives the ball farther, faster, and with less effort than when it’s hit any … Continue reading

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4 Steps to Building a Successful Brand

Branding is a strategic process that involves commitment. It’s more than writing new ads or developing a new logo. Your brand is THE expression of your company’s image and beliefs. For it to be successful, and fly high, you’ll need … Continue reading

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What are Your Customers Really Thinking?

“People don’t buy 4-inch drill bits; they buy 4-inch holes.” –Author unknown Because people don’t buy products, they buy what they can do with them, we have a suggestion. In your next meeting or on your next advertising project (or … Continue reading

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Sweet Tip of the Month

“The mathematics of collaboration is nothing less than magic.” Challenge: It’s hard to read the label when you’re inside the bottle. Don’t assume the business owner knows best. The business owner is uniquely qualified to view his company or product subjectively, … Continue reading

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4 Tips to Communicating More Effectively

Tip 1: Establish your credentials When presenting the services your company offers, don’t forget to cover the basics in describing your  firm: 1) the six Ps–philosophy, process, people, products, performance, and price; 2) organization; 3) service structure; 4) business strategy; and … Continue reading

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