Sweet Tip of the Month

1+1=11

“The mathematics of collaboration is nothing less than magic.”

Challenge: It’s hard to read the label when you’re inside the bottle. Don’t assume the business owner knows best. The business owner is uniquely qualified to view his company or product subjectively, which can lead him to answer questions no one is asking. He’s on the inside looking out, trying to describe himself to a person on the outside looking in.

Solution: Hire someone from the outside who understands and speaks the language of your customers.

About Chris Hornsby

Chris’ brand design expertise, helps lead clients into new frontiers. He understands the power of branding. He and his team answer each challenge with creative solutions that not only achieve results, but break the ground of conventionalism. This 2013 AAF (American Advertising Federation) Hall of Fame inductee has garnered more than 100 local and international awards for his creative/strategic solutions, along with being published in several prestigious design annuals. This UGA grad has cultivated his years of design and brand leadership experience in numerous agencies in Atlanta and Knoxville and in several in-house, international firms such as Philips/Maganavox and Peavey Electronics.
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