What’s A SweetSpot and How Can I Hit It?


In sports, the sweet spot is that one special place on the bat, the golf club, or the tennis racket that pounds the home run or drives the ball farther, faster, and with less effort than when it’s hit any place else. Consumers have sweet spots, too, and when your marketing or advertising idea hits it, your idea is communicated and your sales will go flying. Through Hornsby Brand Design’s Sweet Spot process of focusing (Brand Insight + Consumer Insight = the “SweetSpot”), we find the information necessary to create high-achieving ideas that cut through the mediocrity.

About Chris Hornsby

Chris’ brand design expertise, helps lead clients into new frontiers. He understands the power of branding. He and his team answer each challenge with creative solutions that not only achieve results, but break the ground of conventionalism. This 2013 AAF (American Advertising Federation) Hall of Fame inductee has garnered more than 100 local and international awards for his creative/strategic solutions, along with being published in several prestigious design annuals. This UGA grad has cultivated his years of design and brand leadership experience in numerous agencies in Atlanta and Knoxville and in several in-house, international firms such as Philips/Maganavox and Peavey Electronics.
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