Monthly Archives: June 2015

What can a red nose do?

According to Laura Ries, President of Ries & Ries based in Atlanta, GA, you can build a brand with a red nose. “A red nose is the visual hammer for Red Nose Day, a campaign started in the U.K. and … Continue reading

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What If Your Brand Had ONLY 5 Years to Live?

How would you plan for your brand’s future if it was based on a limited run? Goals and objectives accomplished. Check. I call it “The limited brand” strategy. It’s a brand that focuses excitement and buyer loyalty on short-term goals. We … Continue reading

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4 Steps to Successful Brand Planning

We believe consistent branding, advertising, and marketing are the keys to enjoying short and long-term, sustainable public awareness and participation. Below are our 4 steps to get you there: Create, gather, and analyze research for strategic meaning. Select the factors that will … Continue reading

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Dull Is the New Delicious

When it comes to branding standardization, “dull” can be the spice of life. Brand standardization builds trust and in order to build trust with your customer base, it’s important to convey stability with conviction. Your brand should secure consumer confidence, … Continue reading

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Simple Steps to Better Brainstorming

A group brainstorming process is a powerful and calculated way to create new ideas, solve problems, motivate, and develop teams. For “out-of-the-box” thinking, structure and follow these guidelines. First, define and agree upon the objective (keep it simple) . Agree … Continue reading

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