We believe consistent branding, advertising, and marketing are the keys to enjoying short and long-term, sustainable public awareness and participation. Below are our 4 steps to get you there:
- Create, gather, and analyze research for strategic meaning.
- Select the factors that will most likely influence your marketing.
- Make a distinction between goals, strategy, and tactics. Goals are desired results systematically achieved through the implementation of the strategy and tactics. Strategy is a big picture view of the entire forest, not the individual trees, of how a goal should be achieved. Tactics are actions you take to execute the strategy.
- Implement these distinctions and heighten your ability to succeed.