4 Steps to Successful Brand Planning


We believe consistent branding, advertising, and marketing are the keys to enjoying short and long-term, sustainable public awareness and participation. Below are our 4 steps to get you there:

  1. Create, gather, and analyze research for strategic meaning.
  2. Select the factors that will most likely influence your marketing.
  3. Make a distinction between goals, strategy, and tactics. Goals are desired results systematically achieved through the implementation of the strategy and tactics. Strategy is a big picture view of the entire forest, not the individual trees, of how a goal should be achieved. Tactics are actions you take to execute the strategy.
  4. Implement these distinctions and heighten your ability to succeed.

About Chris Hornsby

Chris’ brand design expertise, helps lead clients into new frontiers. He understands the power of branding. He and his team answer each challenge with creative solutions that not only achieve results, but break the ground of conventionalism. This 2013 AAF (American Advertising Federation) Hall of Fame inductee has garnered more than 100 local and international awards for his creative/strategic solutions, along with being published in several prestigious design annuals. This UGA grad has cultivated his years of design and brand leadership experience in numerous agencies in Atlanta and Knoxville and in several in-house, international firms such as Philips/Maganavox and Peavey Electronics.
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