- NYC Bound!
- What can a red nose do?
- What If Your Brand Had ONLY 5 Years to Live?
- 4 Steps to Successful Brand Planning
- Dull Is the New Delicious
- Simple Steps to Better Brainstorming
- Chris Hornsby Wins Three Creative Awards
- What’s A SweetSpot and How Can I Hit It?
- 4 Steps to Building a Successful Brand
- What are Your Customers Really Thinking?
Author Archives: Chris Hornsby
I am happy to announce that I have been selected as one of 100 artists out of 1,358 entries to showcase my latest work in New York City! The first of my latest series “Fracture” will be showing at the second annual “Black and White … Continue reading
According to Laura Ries, President of Ries & Ries based in Atlanta, GA, you can build a brand with a red nose. “A red nose is the visual hammer for Red Nose Day, a campaign started in the U.K. and … Continue reading
How would you plan for your brand’s future if it was based on a limited run? Goals and objectives accomplished. Check. I call it “The limited brand” strategy. It’s a brand that focuses excitement and buyer loyalty on short-term goals. We … Continue reading
We believe consistent branding, advertising, and marketing are the keys to enjoying short and long-term, sustainable public awareness and participation. Below are our 4 steps to get you there: Create, gather, and analyze research for strategic meaning. Select the factors that will … Continue reading
When it comes to branding standardization, “dull” can be the spice of life. Brand standardization builds trust and in order to build trust with your customer base, it’s important to convey stability with conviction. Your brand should secure consumer confidence, … Continue reading
A group brainstorming process is a powerful and calculated way to create new ideas, solve problems, motivate, and develop teams. For “out-of-the-box” thinking, structure and follow these guidelines. First, define and agree upon the objective (keep it simple) . Agree … Continue reading