Author Archives: Chris Hornsby

About Chris Hornsby

Chris’ brand design expertise, helps lead clients into new frontiers. He understands the power of branding. He and his team answer each challenge with creative solutions that not only achieve results, but break the ground of conventionalism. This 2013 AAF (American Advertising Federation) Hall of Fame inductee has garnered more than 100 local and international awards for his creative/strategic solutions, along with being published in several prestigious design annuals. This UGA grad has cultivated his years of design and brand leadership experience in numerous agencies in Atlanta and Knoxville and in several in-house, international firms such as Philips/Maganavox and Peavey Electronics.

NYC Bound!

I am happy to announce that I have been selected as one of 100 artists out of 1,358 entries to showcase my latest work in New York City! The first of my latest series “Fracture” will be showing at the second annual “Black and White … Continue reading

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What can a red nose do?

According to Laura Ries, President of Ries & Ries based in Atlanta, GA, you can build a brand with a red nose. “A red nose is the visual hammer for Red Nose Day, a campaign started in the U.K. and … Continue reading

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What If Your Brand Had ONLY 5 Years to Live?

How would you plan for your brand’s future if it was based on a limited run? Goals and objectives accomplished. Check. I call it “The limited brand” strategy. It’s a brand that focuses excitement and buyer loyalty on short-term goals. We … Continue reading

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4 Steps to Successful Brand Planning

We believe consistent branding, advertising, and marketing are the keys to enjoying short and long-term, sustainable public awareness and participation. Below are our 4 steps to get you there: Create, gather, and analyze research for strategic meaning. Select the factors that will … Continue reading

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Dull Is the New Delicious

When it comes to branding standardization, “dull” can be the spice of life. Brand standardization builds trust and in order to build trust with your customer base, it’s important to convey stability with conviction. Your brand should secure consumer confidence, … Continue reading

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Simple Steps to Better Brainstorming

A group brainstorming process is a powerful and calculated way to create new ideas, solve problems, motivate, and develop teams. For “out-of-the-box” thinking, structure and follow these guidelines. First, define and agree upon the objective (keep it simple) . Agree … Continue reading

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Chris Hornsby Wins Three Creative Awards

I am proud to announce that our company was awarded three regional Addy awards presented by the Knoxville Chapter of the American Advertising Federation at The Hilton in Knoxville on Sat. night, Feb. 28, 2015. More than 250 people were in … Continue reading

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