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Category Archives: Business practices
The purpose of building your brand is to use that perceived value, through marketing, to sustain sales at a greater level of return than the market is inclined to give a non-branded service or product. The objective of every brand … Continue reading
No matter what industry you’re in and no matter how small or big your company or organization is, you will benefit from press release distribution. You have stories that can get you coverage in trade journals, magazines, blogs, … Continue reading
In 2011, Starbucks unveiled their new logo to help celebrate their 40-year anniversary. The new logo removes the word mark: “Starbucks Coffee” and, as they put it, “unleashed the Siren, a mythological figure who represents the romance and creativity that … Continue reading
At the 1856 inauguration of the statue of Benjamin Franklin, House Speaker Robert Winthrop spoke, saying, “Lift up your heads and look at the image of a man who rose from nothing, who owed nothing to parentage or patronage, who … Continue reading
On February 7, 2010, the CBS reality show, “Undercover Boss” debuted, in which a high-ranking corporate officer/owner went undercover as an entry-level employee to get to know their employees, their performances, the day-to-day operations and dynamics, and areas of needed … Continue reading