Category Archives: Business practices

Are You a Brand or a Commodity?

The purpose of building your brand is to use that perceived value, through marketing, to sustain sales at a greater level of return than the market is inclined to give a non-branded service or product. The objective of every brand … Continue reading

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5 Benefits of a Powerful Press Release

    No matter what industry you’re in and no matter how small or big your company or organization is, you will benefit from press release distribution. You have stories that can get you coverage in trade journals, magazines, blogs, … Continue reading

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Parentage, Environment, and Culture Provide Opportunities

At the 1856 inauguration of the statue of Benjamin Franklin, House Speaker Robert Winthrop spoke, saying, “Lift up your heads and look at the image of a man who rose from nothing, who owed nothing to parentage or patronage, who … Continue reading

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The Purpose-Driven Brand

The days of merely “making the grade” and passing the SAT are gone. Colleges are now looking for the excellent high school resume in their quest for the ideal student. In addition to the greater-than-3.2-GPA and minimum-ACT-score-of-21, nowadays extra curricular … Continue reading

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“Sole Walking”: Take Your Customer’s Journey

On February 7, 2010, the CBS reality show, “Undercover Boss” debuted, in which a high-ranking corporate officer/owner went undercover as an entry-level employee to get to know their employees, their performances, the day-to-day operations and dynamics, and areas of needed … Continue reading

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The Putnam Vision

In this world of turbo-charged changes, there are some, albeit seemingly few, things that do remain the same, and those things usually have to do with principles and people. I took note of this in viewing a somewhat dated video … Continue reading

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