Category Archives: Marketing

Emotional X-rays: Leverage “The Big Five”

In general, traditional demographics and psychographics give important statistical data like age, gender, income, education, ethnicity, etc., but ignore basic human personality characteristics that crossover the statistical data. These personality traits are not categorized by numbers and stats, but rather … Continue reading

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Are You a Brand or a Commodity?

The purpose of building your brand is to use that perceived value, through marketing, to sustain sales at a greater level of return than the market is inclined to give a non-branded service or product. The objective of every brand … Continue reading

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5 Benefits of a Powerful Press Release

    No matter what industry you’re in and no matter how small or big your company or organization is, you will benefit from press release distribution. You have stories that can get you coverage in trade journals, magazines, blogs, … Continue reading

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Earworm Branding: “Can’t Get It Out of My Head”

“Can’t Get It Out of My Head,” the 1974 ELO song that launched the band into America’s Top Ten, is the dream of every brand marketer for his target regarding his brand’s tagline or jingle. Say, “It’s the real thing,” … Continue reading

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Celebrity Status Takes A Hit

According to a new study in the Journal of Consumer Research, Inc., appealing to the human emotions has a more positive affect on a buyer’s choice than celebrity endorsement—good news for brand managers on a budget. The key factor is … Continue reading

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Memphis MPO Video Series Launched

Chris Hornsby is proud to announce the production and launch of a 3-minute, educational video of Memphis MPO, which offers the why and how the Memphis MPO exists and casts a vision for the region’s economic and ecologic growth. Additionally, Chris … Continue reading

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The Putnam Vision

In this world of turbo-charged changes, there are some, albeit seemingly few, things that do remain the same, and those things usually have to do with principles and people. I took note of this in viewing a somewhat dated video … Continue reading

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