Category Archives: Visionary

The Purpose-Driven Brand

The days of merely “making the grade” and passing the SAT are gone. Colleges are now looking for the excellent high school resume in their quest for the ideal student. In addition to the greater-than-3.2-GPA and minimum-ACT-score-of-21, nowadays extra curricular … Continue reading

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“Sole Walking”: Take Your Customer’s Journey

On February 7, 2010, the CBS reality show, “Undercover Boss” debuted, in which a high-ranking corporate officer/owner went undercover as an entry-level employee to get to know their employees, their performances, the day-to-day operations and dynamics, and areas of needed … Continue reading

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The Putnam Vision

In this world of turbo-charged changes, there are some, albeit seemingly few, things that do remain the same, and those things usually have to do with principles and people. I took note of this in viewing a somewhat dated video … Continue reading

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Be a Patron of the Brand Arts

“In a picture I want to say something comforting as music is comforting. I want to paint men and women with that something of the eternal which the halo used to symbolize, and which we seek to give by the … Continue reading

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The Digital Landscape: Career Prospects for the Next Generation

Generation Z, the title bestowed on those born after 1995, is a unique generation and the first to be completely submerged in the technological landscape we know as the Internet. Key projections are an ever-growing online social connectivity, a booming … Continue reading

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A Flying Queen Mary 2?

It’s not a Blimp. It’s a sort of flying Queen Mary 2 that could change the way you think about air travel. It’s called the Aeroscraft, and when it’s completed, it will ferry pampered passengers across continents and oceans as … Continue reading

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