Tag Archives: brand awareness

Celebrity Status Takes A Hit

According to a new study in the Journal of Consumer Research, Inc., appealing to the human emotions has a more positive affect on a buyer’s choice than celebrity endorsement—good news for brand managers on a budget. The key factor is … Continue reading

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The 10 Building Blocks of Trust

In any scenario, successful engagement begins and ends with trust. To motivate someone to move forward, go deeper, or reach higher with you over someone else, there must be trust. Below are ten areas where you can enhance your business’ … Continue reading

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